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HR & workforce solutions · Website
HR & workforce solutions · WebsiteWebsite·Visual system
Building partnerships, drawn as one.
FirstMeridian is the human resources platform behind a family of staffing and workforce brands. We designed a website that gives the whole group one calm, confident voice.
01
Brand system
A small, strict palette and a clear type pairing, so every page and asset feels related.
Meridian Indigo#2C2F6C
Teal#00A796
Charcoal#383838
Mist#F5F5F5
Signature gradient
Rubik · HeadingsBuilding partnerships, creating value.
Jost · TextFIRSTMERIDIANAa Bb Cc 0123456789
02
Designed as one
Indigo, teal and a single line-art hand tie every page together.
03
Every story, illustrated
Purpose, people and progress, each told through imagery before copy.
04
Every screen considered
From the group story to CSR and media, each page built on the same system.
Many brands, one group. Now FirstMeridian looks as connected as it is.
- One visual language across the group
- Line-art illustration that feels human
- A calm, confident first impression
Cannyworx
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