← All workHair building fibers · Website & brand
Website·Design system·Brand guidelines

Japan's original hair fibers, dressed like a luxury house.

Super Million Hair has made hair building fibers in Japan since 1986. We redesigned the brand around a new design system, Noir Atelier, with a website and brand guidelines that look as premium as the product.

Super Million Hair: Luxury hair-care brand website
Website on laptop and phone
ClientSuper Million Hair
IndustryBeauty · Hair care
ScopeWebsite · Design system · Brand guidelines
MarketIndia
01

A system, not a style

Near-black ink, one rose-gold accent and three voices of type, so every touchpoint feels like the same house.

Super Million Hair A system, not a style
The Noir Atelier brand guidelines
02

Designed as one

Website, guidelines and every channel built from the same tokens, so the brand never drifts.

03

Built to be believed

Japanese craft, real results and a 30-second routine, told in rich image-led sections.

Super Million Hair website section
Super Million Hair website section
Super Million Hair website section
Super Million Hair website section
Super Million Hair website section
Super Million Hair website section
04

Every screen considered

Designed for the phone first, not shrunk to fit.

Super Million Hair on desktopSuper Million Hair on tabletSuper Million Hair on phone
05

A beautiful first impression

Every page opens like a campaign.

Home
Home
01 · Home
About
About
02 · About
Brand book
Brand book
03 · Brand book
Journal
Journal
04 · Journal
FAQ
FAQ
05 · FAQ
Contact
Contact
06 · Contact
The difference

Same fibers, same Japanese craft. Now the brand looks as premium as the product in the canister.

  • One design system across every touchpoint
  • Guidelines ready for any channel
  • A website that feels like a luxury house
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